Often misconstrued as a time-killer, social media is a powerful tool that can positively influence conversation and bring about change in opinion. However, it can also bring about negative, unwanted attention that reinforces and perpetuates the negative stereotypes many individuals unassociated with the Greek community commonly hold.
This guide will serve as an opportunity to you to further your chapter, colony or alumni association’s reach in a positive manner on three of the most popular social media platforms at the time of this writing:
While there are extensive reports, guides, tips and how-to’s on each platform, this packet will highlight best practices for group pages of Tau Kappa Epsilon. Before you feel like you need to jump in to any particular platform and play catch-up: stop, breathe and reboot. We’ll get you started on the right foot.
Click the image below to download "A Chapter & Colony Guide to Social Media"
For more information, please contact:
Daniel KlopfensteinCommunications Specialist317.872.6533DKlopfenstein@tke.org
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Founded on January 10, 1899, Tau Kappa Epsilon is one of the largest collegiate men’s social fraternities in North America with over 272,000 initiated members and 248 active chapters and colonies. TKE’s mission is to aid men in their mental, moral and social development for life. With nearly 12,000 collegiate members, Tau Kappa Epsilon contributes to the advancement of society through the personal growth of our members, and service to others. TKE builds Better Men for a Better World.
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